Sunday, January 29, 2012

Yamaha Looks East: Lin Jarvis Explains Why MotoGP Needs To Be Racing Outside Europe

MotoGP is looking eastward. As the involvement and interest from and in Asia has continued to grow in recent years, the importance of the region - beyond the historic role that Japan has played in the series, that is - to both the MotoGP series and the manufacturers has become increasingly evident. With Yamaha riders Jorge Lorenzo and Ben Spies visiting the region a couple of times over the winter, and Dorna CEO Carmelo Ezpeleta hinting at more races in Asia in coming years, the Asian dimension in MotoGP is set to grow in the near future.

The addition of "Semakin di Depan", the slogan used by Yamaha's subsidiary in Indonesia, to the factory Yamaha M1s back in 2010 was the first sign of change, and Honda followed suit in 2011, with the addition of the "Satu Hati" slogan, used by Honda's Indonesian subsidiary, to the factory Repsol Honda machines. Meanwhile, Yamaha's factory riders have been making marketing trips to Indonesia, Thailand, Malaysia and other countries in the region on a regular basis since 2008.

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